How We Work with Broadcast & Print Media Sites Web sites owned by print and broadcast media face a number of issues.
You've invested a lot in bringing your traditional media brand online. But attaining and maintaining high traffic
levels is not easy. Competition for your audience's attention is only a click away. Internet users demand more than you can provide by simply bringing your traditional content online.
You'll only keep their interest with interactivity; powerful and useful applications that go beyond what's currently
possible in print, radio and TV. Have a look at the Arbitron study that highlights the current weaknesses of broadcast company web sites.
We'll show you how participation in the TourVote Network can help. If local, live entertainment is important to your audience, join the TourVote Network.
For starters, you can take advantage of any or all of the following features:
Strengthen
Your Brand and User Loyalty – At the top of the voting
window and within the TourAlert email message is
your logo. It appears to voters that your site is providing the full suite
of services - so you can bask in the warm glow of users' gratitude and
loyalty while we do all the work. TourAlertSM
– We'll alert your users when the act is scheduled in
their local metro area. Sell
More Music – CD sales go through the roof when an artist is scheduled
to perform locally. We'll send TourVoters back to your site to buy those
CD's when a gig is scheduled - a unique capability of the TourVote system. Event
Listings For Your Site – We'll send you artists' tour
information for posting on your web site, ensuring you have the most complete
tour information on the web and eliminating your cost of either licensing
concert events calendars or producing it with an in-house staff. TourVote
Live25SM
– For more "sticky" content, how about the ability to
post the TourVote Live25 - the artists most in demand for live
performances nationwide, by
musical category - on your web site? Consumers are intensely interested in
knowing what everyone else likes - what's hot and what's not. Insight
on Site Visitor Preferences – You have 24 x 7 access to reports
of the votes originating from your site so you can learn which musical
artists are favorites of your users. COST
– None. Free. Gratis. We delight your users, increase your CD
sales, provide valuable content and market research and take care of all
the back-end work. But, as a traditional-plus-online media company, you are in a position to
take advantage of our Power-to-the-People features in uniquely powerful ways... TourVote2 -
TourVote Squared means multiplied benefits for your business. Join the TourVote Network
now and we'll craft a zero-cost program that complements your market profile as well as your goals and objectives.
Some of the possibilities?: You empower your traditional
media audience - grant them a "voice" in local, live entertainment - through your web site. They receive alerts
when the acts they requested to see come to town. All of this under your brand, online and offline. But we
do all the work. Your entertainment reporters and your business analysts gain insights into local consumer
preferences and trends enabling them to write interesting stories never before possible. Your promotions
director knows which local entertainment events to sponsor to introduce your media property to targeted
consumer groups or to reinforce their top-of-mind awareness and loyalty. Sign up now to get started. We'll
give you a call to learn how you want to use audience empowerment to your advantage.![]()
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