Demand ID Appoints VP Product Management
Information Industry Veteran Jay Bartlett Joins Executive Team

BALTIMORE, MD (April 4, 2002) – Demand ID Systems, an entertainment industry market intelligence company announced the appointment of Jay Bartlett as Vice President, Product Management. In this capacity Mr. Bartlett will lead research and development of electronic information products and services for the live music industry, the ongoing enhancement of product and service capabilities, and the creation and management of systems and procedures for outward-facing operations. 

Mr. Bartlett is a 31-year veteran of the information and publishing industries. He comes to Demand ID from Fair Disclosure Financial Network, Inc., where he helped acquire and integrate two start-up companies to build the premier source of real-time streaming and transcription of corporate events for the financial services industry.  Previously he researched and developed new business opportunities for VeriSign, Inc.  In a variety of executive roles at Thomson Financial, he oversaw M&A activities, general-managed intrapreneurial initiatives, and led a total infrastructure and product overhaul for a business unit that more than doubled in sales during his tenure. He has also held management positions in product development, sales, operations, and strategic planning at companies including Information Access Company, ips Publishing, Strategic Intelligence Systems, and Wadsworth Publishing Company. "Demand ID represents a wonderful challenge to apply what I've learned about building companies to solve information problems in a new setting. The music industry is clearly undergoing a period of great pain, and Demand ID is just as clearly onto a way to cure their pain. I'm very excited to be joining the team that's going to do it."

 “I’m thrilled that Jay has joined Demand ID at this critical juncture in the company’s development,” said Ben Cruz, the company’s CEO. “We’re now confident of the market opportunity for an audience demand measurement and reporting system for the live music industry and our TourVote demand identification application, already on more than 20 web sites, is proven effective in collecting consumer “wants” to see virtually any live show in cities worldwide. The next task is building the market intelligence application and user interface. I can’t think of anyone I’d rather have leading that effort than Jay.”

Demand ID Systems is a Maryland-based company developing market intelligence and audience acquisition services for the live entertainment industry using proprietary technology and patent-pending systems to measure local demand for virtually any show to be presented in any market worldwide.  The company’s forthcoming TourAlert service will provide one-to-one marketing of tickets and artist merchandise to pre-identified audiences for newly-scheduled shows.

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Contact:
Ben Cruz
410.466.7473
bcruz@demandid.com