Demand
ID Appoints Brian Dearth to Board of Advisors
Music Information Visionary Offers Guidance to Executive Team
BALTIMORE, MD (September 15, 2002) – Demand ID Systems, an
entertainment industry market intelligence company announced the appointment of
Brian Dearth to the company’s Board of Advisors. Mr. Dearth, a top expert in
the music information industry , joins advisors Carl Freed, Sr. VP of
Metropolitan Entertainment; Joshua Simons, COO of Buzztone; Jeffrey Salinger,
COO of Versura; data mining technology veteran George Seff and IT executive
Andrew Forbes.
Mr. Dearth has over a decade of senior-level operations and development
experience in entertainment market research. Currently he is CEO of Hollywood
Stock Exchange (HSX) and served previously as the company’s VP of Research.
From 1997 to 2000, Brian was the senior vice president of the Entertainment
Group at VNU USA, a $3-billion Dutch publishing and business information company
whose holdings collectively represent the largest market research operation in
the world. He oversaw VNU's efforts to build marketing applications for
entertainment companies and headed a team that spent $250 million to acquire
companies in the entertainment information space, including National Research
Group, SoundScan, and Broadcast Data Systems. From 1990 to 1996, Brian was the
group vice president of Claritas, Inc., a precision market research company
wholly-owned by VNU, where he was responsible for marketing and product
development. Brian holds a B.A. in Statistics from Miami University and a M.A.
in Demographics from Georgetown University.
“Having Brian join our Advisory Board is exciting,” said Ben Cruz,
the company’s CEO. “We searched far and wide but can’t find anyone who has
more depth and breadth of experience in the music information arena. Brian
immediately recognized the power of our model and the opportunities to build a
high margin business positioned strategically where high value information
generates commercial transactions and reduces costs. With the addition of
Brian’s guidance and industry contacts, we feel more confident than ever in
our ability to bring our vision to fruition.”
Demand ID Systems is a Maryland-based company developing market
intelligence and audience acquisition services for the live entertainment
industry using proprietary technology and patent-pending systems to measure
local demand for virtually any show to be presented in any market worldwide. The
company’s forthcoming TourAlert service will provide one-to-one marketing of
tickets and artist merchandise to pre-identified audiences for newly-scheduled
shows.
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Contact:
Ben Cruz
410.466.7473
bcruz@demandid.com