Demand ID Appoints Carl Freed
to Board of Advisors
Leading National Concert Promoter Strengthens Advisory Team
BALTIMORE, MD (July 25, 2002) – Demand ID Systems, an entertainment
industry market intelligence company announced the appointment of Carl Freed to
the company’s Board of Advisors. Mr. Freed, a veteran of the live music
industry, joins advisors Joshua Simons, COO of Buzztone; Jeffrey Salinger, COO
of Versura; data mining technology veteran George Seff and IT executive Andrew
Forbes.
Mr. Freed is Senior Vice President of Business Development at
Metropolitan Entertainment, one of the largest independent full service
entertainment companies in the country. Mr. Freed has over 20 years of
experience in the production, marketing and promotion of entertainment
properties. Prior to his 10 years at Metropolitan, Mr. Freed was executive
Director of the North American Concert Promoters Association, a trade group
comprised of the largest concert promotion companies in North America. There he
acted as the concert promotion industry's liaison to all sectors of the music
industry and governmental agencies. Mr. Freed's experience also includes a stint
as Director of Development for BRB Entertainment, one of Hollywood's most
successful musically-oriented television production companies. Mr. Freed also
served on the boards of the CityKids Foundation and Concerts for the
Environment.
“Carl’s enthusiasm to join our advisory board makes a strong
statement about our business model and the need for our services within the live
music value chain. This vote of confidence couldn’t have come from a more
prominent player in the industry,” said Ben Cruz, the company’s CEO. “The
conversations I’ve had with Carl have already enhanced our perspective on the
dynamics of the live music industry. We anticipate that the advice and contacts
Carl brings to Demand ID will help us to develop and deliver a suite of services
that will transform the way musical artists and entertainment buyers make
decisions; produce, place and promote shows; and sell tickets.”
Demand ID Systems is a Maryland-based company developing market
intelligence and audience acquisition services for the live entertainment
industry using proprietary technology and patent-pending systems to measure
local demand for virtually any show to be presented in any market worldwide. The
company’s forthcoming TourAlert service will provide one-to-one marketing of
tickets and artist merchandise to pre-identified audiences for newly-scheduled
shows.
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Contact:
Ben Cruz
410.466.7473
bcruz@demandid.com